{"id":417,"date":"2013-01-09T17:46:02","date_gmt":"2013-01-10T01:46:02","guid":{"rendered":"http:\/\/www.targetsuccess.biz\/wp\/?p=417"},"modified":"2013-01-10T08:02:57","modified_gmt":"2013-01-10T16:02:57","slug":"disciplined-action-the-stop-doing-list","status":"publish","type":"post","link":"http:\/\/www.targetsuccess.biz\/wp\/?p=417","title":{"rendered":"Disciplined action: The “Stop Doing” list"},"content":{"rendered":"

excerpt from Jim Collins \"GoodGood To Great<\/a><\/b><\/p>\n

 <\/p>\n

Take a look at your desk. If you\u2019re like most hard-charging leaders, you\u2019ve got a well-articulated to-do list. Now take another look: Where\u2019s your stop-doing list<\/strong>? We’ve all been told that leaders make things happen\u2014and that’s true: Pushing that flywheel takes a lot of concerted effort. But it\u2019s also true that good-to-great leaders distinguish themselves by their unyielding discipline to stop doing anything and everything that doesn’t fit tightly within their Hedgehog Concept.<\/p>\n

When Darwin Smith and his management team crystallized the Hedgehog Concept for Kimberly-Clark, they faced a dilemma. On one hand, they understood that the best path to greatness lay in the consumer business, where the company had demonstrated a best-in-the-world capability in its building of the Kleenex brand. On the other hand, the vast majority of Kimberly-Clark\u2019s revenue lay in traditional coated-paper mills, turning out paper for magazines and writing pads\u2014which had been the core business of the company for 100 years. Even the company’s namesake town\u2014Kimberly, Wisconsin\u2014was built around a Kimberly-Clark paper mill.Yet the brutal truth remained: The consumer business was the one arena that best met the three-circle test. If Kimberly-Clark remained principally a paper-mill business, it would retain a secure position as a good company. But its only shot at becoming a great company was to become the best paper-based consumer company\u2014if it could take on such companies as Procter & Gamble and Scott Paper Co. and beat them. That meant it would have to \u201cstop doing\u201d paper mills.<\/p>\n

So, in what one director called \u201cthe gutsiest decision I’ve ever seen a CEO make,\u201d Darwin Smith sold the mills. He even sold the mill in Kimberly, Wisconsin. Then he threw all the money into a war chest for an epic battle with Procter & Gamble and Scott Paper. Wall Street analysts derided the move, and the business press called it stupid. But Smith did not waver.<\/p>\n

Twenty-five years later, Kimberly-Clark emerged from the fray as the number-one paper-based consumer-products company in the world, beating P&G in six of eight categories and owning its former archrival Scott Paper outright. For the shareholder, Kimberly-Clark under Darwin Smith beat the market by four times, easily outperforming such great companies as Coca-Cola, General Electric, Hewlett-Packard, and 3M.<\/p>\n

In deciding what not to do, Smith gave the flywheel a gigantic push\u2014but it was only one push. After selling the mills, Kimberly-Clark\u2019s full transformation required thousands of additional pushes, big and small, accumulated one after another. It took years to gain enough momentum for the press to herald Kimberly-Clark\u2019s shift from good to great. One magazine wrote, \u201cWhen … Kimberly-Clark decided to go head to head against P&G … this magazine predicted disaster. What a dumb idea. As it turns out, it wasn’t a dumb idea. It was a smart idea.\u201d The amount of time between the two articles: 21 years.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

excerpt from Jim Collins Good To Great   Take a look at your desk. If you\u2019re like most hard-charging leaders, you\u2019ve got a well-articulated to-do list. Now take another look: Where\u2019s your stop-doing list? We’ve all been told that leaders … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[11,7],"tags":[54,55,56],"jetpack_publicize_connections":[],"yoast_head":"\nDisciplined action: The "Stop Doing" list - TargetSuccess: Articles and Information<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.targetsuccess.biz\/wp\/?p=417\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disciplined action: The "Stop Doing" list - TargetSuccess: Articles and Information\" \/>\n<meta property=\"og:description\" content=\"excerpt from Jim Collins Good To Great   Take a look at your desk. 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